4x4 VIDEO PROJECT:  Music Video

BASIC EXPECTATIONS

There are two basic types of video production: Concept and performance. Concept videos tell a story that typically will relate to the song lyrics. Performance video is generally a live or psuedo live performance of the song being heard in the audio track. In both formats of music video, audio and visual image is generally synchronized in beat/measure/tempo format so as to not disrupt what the ear is hearing with the eye perceiving non-rhythmic changes. Synchronizing audio and video together is somewhat of a challenge if it is to be done effectively and be visually compelling. Poor visual movement/editing will quickly detract from the emotion or intent of the musical track.

For this video, you will choose any song and create a music video!!! Your goal is to do the following:

• 1-2 minute portion of song--edited and faded out
• Images and/or singing is synchronized
• Minimum of 20 shots per minute
• Steady camera shots with good composition
• Wide variety of shots
• Attention paid to background and setting
• Transitions and effects used throughout video
• Editing is timed with music
• Proper crediting (music video style)
• MOST OF ALL---be creative and original

Extra things you may want to include:

• Using instruments and lip syncing
• Set design and costumes
• Using your own music
• Having other FHS students perform

PLANNING CONSIDERATIONS

• Choose your song early and stick with it
• Original songs can be used without restrictions and fare much better in competitions
• Use beats and lyrics in your storyboard to plan for the editing

SHOOTING TIPS

• Rewind your tape before starting
• Get front and back porch
• Get more than one take so when editing you have choices
• Get some reaction shots and cover shots
• Shoot opening and closing stand-ups at the same time

EDITING REMINDERS

• Be sure to save in the Movies folder on the harddrive
• Name your project appropriately before editing
• Do not edit in other peoples projects!!!
• Ask for help when you need it

RESOURCES TO HELP

MTV or other channels or websites that have music videos

iTunes Music store

Music Video 101:  From TimTV, a thorough guide for the home music video producer

The Art of Making a Music Video: and article from Videomaker magazine

How to Make a Music video video—a simple 8 step process outlined in a 2 minute video

Making a Music Video with Vegas---a different editing program, but some great tips and information

Here are some great iMovie Tips

For reminders on how to use iMovie use this site--Apple iMovie support

RUBRIC